The Highlighter is an in-app tool that revolutionises news sharing for the millennial generation. The tool serves as the bridge between an article and a social media platform to optimise and customise sharing.
A younger generation of readers are disengaged when it comes to news, turning to other entertainment and social media channels to fill their time. To solve this, The Highlighter brings the news to right where they are and makes reading and sharing news fun.
It allows users to highlight, creatively decorate and share notable quotes from news articles on their Instagram Stories. They can choose layouts, pictures, background colours and more to express their feelings and thoughts about the news.
As the users share more news that is relevant to their lives, it creates a cycle of sharing amongst their friends. With The Highlighter, young people can catch up with the news, and news outlets can catch up with technology to capture their youth readers.
View the project repository here.
This tool was developed as part of NTU News Media Lab 2020. The ST Schools team consists of dynamic individuals from multidisciplinary backgrounds, ranging from the fields of communication, design and computer programming: Eugene Tang, Tan Yu Jia, Pamela Cheng, Bryan Chua, Tan Xiang Rei and Renganathan Ramasamy.